Value Alignment for Coca-Cola Bus/475 - 1060 Words

Value Alignment for Coca-Cola BUS/475 Value Alignment for Coca-Cola The Origin and Evolution of Coca-Cola’s Workplace Values In May 1886 as a one man business in Atlanta, GA, Dr. John Pemberton, a Pharmacist who created the noncarbonated drink as medicine used as a medical elixir, nerve, and brain tonic during the origin(s) and subsequent evolution of Coca-cola started. Later carbonated dihydrogen monoxide was integrated into the drink presently known as Coca-Cola. Robert Goizueta is the current operator of Coca-Cola, thinks that without people the company would not be victorious. Coca-Cola believes that employees and bellwethers in the company will live their personal and workplace values. Diversity is the heart of the company and†¦show more content†¦The values of Coca-Cola include the set mission, which consist of creativity, inspiration, act with urgency, consumer satisfaction, the brand to promote happiness, and the ability to refresh the world that will make a difference. Meanwhile, the Coca-Cola organization’s values drive the company to remain competitive and take a leadership posi tion that properly meets the needs of the consumer in the marketplace. Nonetheless, the organization understands the importance to be a vital community citizen and remain responsible for its actions. Value Alignment between Individuals and Coca-Cola Coca-Cola makes a concerted effort to align the values of their organization with both their employees and customers. This alignment of values is evident in the company’s shared-value approach to doing business. This approach is intended â€Å"to appeal to consumers and stakeholders who increasingly judge companies and brands as much on the content of their character as the quality of goods and services they produce and market,† (â€Å"Coca-Cola focuses on ‘shared value’,†2012, para. 1). 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